New holographic masterbatches offering iridescent depth effects

Specially coated glitter pigments create an iridescent effect when light falls directly on them, for example sunlight, shelf lighting or spotlights. They reflect and break up the light with sparkling colours, which also leads to a deeper spatial perception. Holographic effect masterbatches therefore lend polymer products a glamorous and spectacular appearance. Cosmetic products and packaging on illuminated shelving, summer or winter sports accessories, toys and children's articles or various leisure, household or garden products can become special highlight products as a result. The holographic effect is approved in accordance with EU Directive 10/2011 and the FDA regulations for food contact and can be used in injection moulding, extrusion or bottle blow moulding processes at temperatures of up to 300 degrees Celsius. Lifocolor has already developed initial formulations for PE, PP and SAN (other polymers are being tested).